Our challenge was to penetrate the sec C & D income segments to open up the bottom of the pyramid to Nido. Nido Bunyad powder milk was launched as an affordable solution with iron fortification which would help give a strong foundation for success. we successfully managed the activation by reaching out to 400,000 households overall in the south region starting from Karachi using various contact points, like; going door-to-door (dds) doing free sampling product briefing and inviting mother and kids to a total of 450 informative and interactive consumers shows in a total of 276 in karachi city and south outstation cities like hyderabad, nawabshah, mirpurkhas, khairpur, larkana and sukkur.

Overall activity achievement level: 121%